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Honey, Honey Bees and Hives Under Threat - A Colour Psychology Perspective

Honey Is A Comfort Colour

Honey is the quintessential comfort colour. Who can go past the warm-wooded mid-tone colour and silken texture of pure honey? Yet honey, and more specifically the honey bees, are under threat. Colour Psychology helps us to interpret the impact of environmental factors on the honey bee and the hive.

Often, when excavating ancient Egyptian tombs, modern archeologists will find something unexpected among the artifacts. Thousands of years old containers of fully edible honey still await the Pharoah's pleasure. The food remains unsullied through time. It is an unmistakable testament to the eternal nature of honey.

Honey is unique in that it can remain preserved in a completely edible form. This means you could tuck into a 'thousands of years old' jar of honey and enjoy it without delay. It would taste the same as if it were a day old. Honey is also unique amongst long-living foods as it retains medicinal properties that...

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